Professional Uses of
Social Media

April 27, 2017

This is an in-depth social media strategy that I designed for the apparel company, Nike.  This strategy gives a detailed outline of their social media voice, tone, presence, and use, while also creating a six month plan for their social media platforms.

March 16, 2017

This is a presentation that myself and a class group worked on.  We were tasked with researching and giving a presentation on the social media platform, Pinterest, to a group of professionals that work in the social media industry.  The presentation discusses the history of Pinterest, its user demographic, its content, and some analytics as well.

March 21, 2017

This is a social media project where we had to come up with a story to tell and tell that story across three different social media platforms.  I decided to talk about some of the local places to eat on Pitt's campus and used Twitter, Instagram, and Snapchat to feature those places.

February 07, 2017

This is a research project where we had to research the social media use of a celebrity or online figure.  I chose to do my research on a YouTube channel called CinemaSins and analyzed their social media use, presence, tone, and voice across Twitter, Facebook, and YouTube.